Sociology 2172A/B Lecture Notes - Lecture 12: Independent Community And Health Concern, Infant Mortality, Pampers
6 Dec 2017
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Soc 2172 week 12 notes on social advertising. It"s about changing behaviour, minds about things, adopt different ways of viewing/ doing things. Social advertising goes back to ancient greece and rome. The majority of social ads are of this sort. The gov of canada spends more money on advertising than any other company or corporation. The us does not spend nearly as much money. Western promoting itself is not this - this is corporation promotion. How it got started the 70s. A new perspective on the health of canadians . Stressed that high quality health care system is component in society. This report pointed out that we need to not only take into account or human biology but lifestyle, physical, social, economic environment. A more comprehensive look at our health. Led to a variety of social marketing campaigns. We still see this 40 years later. There was a social marketing campaign prior to this.
