Sociology 2172A/B Lecture Notes - Lecture 2: Escalator, Institute For Operations Research And The Management Sciences, Mobile Advertising
2 Mar 2017
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Document Summary
Captive audiences: we are all captive to advertising; all the time. Advertising is increasingly out of the home, because people are consumers outside of the home. The macro effects to local and global economies show the value in advertising. Advertising is an engine of creativity, enhances the business market. Most compelling argument is the fact that ads are necessary for economic benefits: promotes capitalism, enhances the economy, and provides jobs. She notes that advertising should be subject to consumer resistance. Reinforces competition: competition can drive quality in the market; example; coke and. Benefit the economy: companies pay to have ads on busses, airplanes, etc. Advertising revenues help predict economic trends: advertising revenue increases when the us gdp increases. Provides jobs: in media, creative, and accounting fields: 30% of the global job market belongs to the marketing and advertising industries, virtual agencies provide jobs regardless of location. Provides information to enhance awareness of new products.
