Sociology 2172A/B Lecture Notes - Lecture 9: Mary J. Blige, Whopper, Afro

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Lecture 9: advertising and the other (cid:862)the othe(cid:396)(cid:863) is a(cid:374)(cid:455)o(cid:374)e (cid:449)ho is (cid:272)o(cid:374)side(cid:396)ed less o(cid:396) (cid:448)alued less i(cid:374) so(cid:272)iet(cid:455) Some examples of the other are people from minority groups, older adults, people with disabilities and gays/lesbians. In advertising, being white, youth, able, straight and slim are what sell, anything outside is considered the other. People who are privileged walk around with an invisible nap sack filled with passes to anything and anywhere. The message repeated in advertising is that some people are better than others. O(cid:374)l(cid:455) (cid:272)e(cid:396)tai(cid:374) g(cid:396)oups a(cid:396)e (cid:396)ep(cid:396)ese(cid:374)ted, a(cid:374)d the g(cid:396)oups (cid:449)ho a(cid:396)e(cid:374)"t (cid:396)ep(cid:396)ese(cid:374)t usuall(cid:455), (cid:449)he(cid:374) the(cid:455) are, are represented in a negative way. Advertisers do not want to disturb the values and norms. The(cid:455) do(cid:374)"t (cid:449)a(cid:374)t to offe(cid:374)d the (cid:373)ajo(cid:396)it(cid:455), a(cid:374)d (cid:373)ajority refers to status. The(cid:455) (cid:396)ei(cid:374)fo(cid:396)(cid:272)e ste(cid:396)eot(cid:455)pes, a(cid:374)d use this to (cid:272)o(cid:374)t(cid:396)ol those that a(cid:396)e(cid:374)"t as p(cid:396)i(cid:448)ileged.