Sociology 2172A/B Lecture Notes - Lecture 3: Soft Sell, Great Transition, George Gallup
4 Oct 2016
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Need to know marshall, hard sell approach etc. Show ads on exam from advertising and what we said about it. Show picture of ad because why it was banned. Adv has been around for thousands of years. Because true meaning is to gather, convince, persuade, get info out there: not just about products. If they wanted to advertise an event (like ship coming ing) would paint and carve messages on stones along the pathway leading to where people would be walking. 6th centrury --> beginning of town crier (at end of the period) o. Required to make public announcements in town: most important throughout history was oral advertising (not tv) o. But most part people were still not reading and writing. Select people getting education (noble: word school from greek word leisure, most common people were not given opportunity. Eg for boot maker, was something called an iconic symbol.
