Sociology 2172A/B Lecture 1: Lecture 1- Introduction (SOC2172)
29 Sep 2016
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Ad clutter: i have to get your attention because there"s others ads out there, i have to get your attention, not just to buy my product ex. Coca cola versus other drinks, but more than all the other ads and different products you"re seeing. Responsible for distribution of resources (it"s a major institution): uses mass economic resources, money invested in ads. Social resources = people"s energy, creative talent, etc. Impact on society: ads reach thousands of us daily, major contributor of our cultural content. Almost half people in the study thought advertising effected society more than the public school system. Determinant of human behaviour: powerful agent of social control. Social roles, status, how we ought to behave, etc. Centuries ago we got our information from the church, political leaders, and elders. ( still have some impact but not as much) Values placed more on what someone has, what someone is wearing, etc.
