Sociology 1025A/B Lecture Notes - Lecture 7: Idle No More, Suggestibility, Consumerism

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Group behaviour that is relatively spontaneous, unstructured and unconventional. May occur in localized crowds, or in more dispersed forms. Casual crowds are not a form of collective behaviour, because each group of people is doing their own thing in the park (playing ball, or eating lunch, or going for a jog) There is no larger purpose to the people who are in the park as a whole- no shared interest. Fans at a hockey game represent the characteristics of collective behaviour- suddenly cheering at a great play, booing at the referee, breaking into song, doing the wave, wearing team jerseys or painting their faces. Acting crowds join together in pursuit of a common goal, a form of collective behaviour. Blume > milling + collective excitement + social contagion everyone begins to feed off of each other (emotions; happiness, sadness, fear etc) e. g. vancouver stanley cup riots (2011)

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