Sociology 1020 Lecture Notes - Lecture 7: Visual Sociology, Discourse Analysis, Grounded Theory

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Knowledge based on observable phenomena, their properties and relations. This information, logically interpreted, forms basis of valid knowledge. Argues that the truth of social phenomenon resides in that phenomenon. Relies on the scienti c method for the furtherance of knowledge. Then ask questions and form hypothesis about the nature between two things. Dont believe that there is an ultimate truth. Seeks to gather in-depth understanding of behaviour. Focuses on issues of meaning and process, why and how things happen. Often used to understand the complexities of a particular situation or small number of similar situations. Believes that the truth of a situation is not directly observable by the sociologist but must be induced through in-depth study. Visual sociology eg photo of the neighbourhood for 20 years. Emulates the scienti c method as deployed in the natural sciences. Systematic investigation via statistical, mathematical, or conceptual techniques.

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