Psychology 2990A/B Lecture Notes - Lecture 7: Miller Lite, Attitude Change, Canadian Tire

• School: Western University
• Department: Psychology
• Course: Psychology 2990A/B
• Professor: Doug Hazlewood

Document Summary

November 15, 2016: average person in na is exposed to over 1500 persuasive attempts in a single day! I(cid:374) u , (cid:271)illio(cid:374)/(cid:455)ear m(cid:272)do(cid:374)ald"s(cid:895); bil/(cid:455)ear (cid:894)gm(cid:895) Designed to influence our attitudes: defining attitudes: an evaluative response toward an object or issue (expresses favor or disfavor) 3 types of evaluative responses: behavioral (approach/avoid; buy/not buy). Eg: you approach a spider when you see it: affective (emotions love, hate, like). Eg: i hate spiders: cognitive (evaluative beliefs). Eg: i believe that honda is a good car favor to honda cars. Part (cid:1005): the message lear(cid:374)i(cid:374)g approa(cid:272)h (cid:894)ho(cid:448)la(cid:374)d a(cid:374)d the (cid:862)yale group(cid:863)(cid:895) In order to be influenced by the message, people have to learn the message: four sequential stages of message learning, attention (must notice the message). Not bad if we target large numbers of people. Depe(cid:374)ds o(cid:374) (cid:862)who says what to whom(cid:863) (cid:894)who = source, what = message, to whom = recipients: resear(cid:272)h o(cid:374) (cid:862)yieldi(cid:374)g(cid:863) (attitude change) inconsistent results.