Psychology 2660A/B Lecture Notes - Lecture 8: Social Learning Theory, Observational Learning, Specific Performance

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Social cognitive views of learning and motivation (ch. Social learning theory (first developed theory: observing and modelling others, reinforced or punished for behaviours, learning by watching other people behave. Key element of the social cognitive theory. Ripple effect: contagious spreading of behaviours through imitation: 1. Attention: must be paying attention, attention can be facilitated or directed to assist learner, when learning a new skill, it is important for the student to observe from the same perspective as the model, 2. Retention: remembered as verbal steps and/or visual images, the behaviour of the model must be remembered, retention can be improved by mental rehearsal or actual practice, 3. Production: practice, remembering the steps does not mean that the behaviour can be performed, practicing the steps can make the behaviour more advanced or on an expert level, 4. Self-efficacy confidence in a specific area or task. Self-efficacy: a person"s sense of being able to deal effectively with a.

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