Psychology 2135A/B Lecture Notes - Lecture 12: Processing Fluency, Implicit Memory, Ice Cream

• School: Western University
• Department: Psychology
• Course: Psychology 2135A/B
• Professor: John Paul Minda

Document Summary

Theoretical treatments of implicit memory: processing fluency may underlie the feeling of familiarity for stimuli that we have previously encountered. If you perceive something once and see the same word again, you can perceive it more quickly. The same general idea plays out in priming. There is some feeling of familiarity because you have seen it before. Can manipulate fluency by priming, or by exposing to something familiar. Repeating things enough time that you can remember it. Later o(cid:374) do(cid:374)"t k(cid:374)o(cid:449) if (cid:449)hat (cid:455)ou repeati(cid:374)g (cid:449)as true or false. For (cid:373)a(cid:374)(cid:455) (cid:272)ases people are(cid:374)"t sure if the(cid:455) are true or false. Read statements, rate them and then read some of the same and some new: people rated the statement they already read as more true than the new ones, familiarity = truth. The more easily you can read something, the easier you can process it, which makes you misinterpret as true.