Psychology 2135A/B Lecture Notes - Lecture 5: Prosopagnosia, Fusiform Face Area, Fusiform Gyrus

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Progress from individual elements to whole: analyzing individual aspects and then putting it together, b) top down. Influence of knowledge and expectations on perceptual experience. Progress from whole to elements: e. g. , reading. We perceive a word before individual letters when reading. Detecting patterns on the basis of their features or properties: bottom-up process. Factors that influence word recognition: a) frequency/familiarity. Words that appear more often are more easily recognized as being words when presented for a brief amount of time: priming. Words that have been encountered recently are more likely to be recognized than words that have not been primed recently. It"s easier to identify a letter (e. g. , w ) if it appears in a word (e. g. , walrus ) than if it appears alone. Effect emerges for non-words only if easily pronounceable: e. g. , woff, but not wffo. Waht deos the fxo sya: jumbled word effect, explains why we often miss typos.

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