Psychology 2070A/B Lecture 5: Week 5 – Attitudes and Attitude Change

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Erin Heerey

Document Summary

Behaviourally-based attitudes: stem from observations of how people behave toward an attitude object, own behavior, other"s (cid:271)eha(cid:448)iour. Explicit and implicit attitudes: explicit attitudes: consciously endorsed, easily reported. Implicit attitudes: involuntary, uncontrollable, and more difficult to verbalize (unconscious?: we can be aware of our implicit attitudes. Implicit attitudes can also be unconscious: explicit attitudes are usually assessed with scales, (cid:862)please rate (cid:455)ou feeli(cid:374)gs/thoughts/beliefs about x on the following di(cid:373)e(cid:374)sio(cid:374)s (cid:863) implicit attitudes assessed with implicit measures, ex. Body language, physiological responses, the implicit association test (iat), the name-letter task, etc. When: the theory of planned behaviour claims that the best predictor of planned, deliberate behaviour is intention. Intentions are determined by: attitude(s) toward a specific behaviour. Attitude change: even though attitudes do(cid:374)"t al(cid:449)a(cid:455)s predi(cid:272)t our (cid:271)eha(cid:448)ior, people will try to change your attitudes in order to change your, thoughts, feelings, behaviours. Persuasion: a communication advocating a particular side of an issue, speech, advertisement, manifesto.