Psychology 1000 Lecture Notes - Lecture 37: Physical Attractiveness, Cherry Pie, Online Dating Service
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Increase chance that 2 people will come into contact. Bossard (1932) 50% of brides and grooms lived within 20 blocks prior to marriage; 30% within 5 blocks. Festinger et al. (1950) military base study: ease of interaction important side-by-side vs. different rows (closer you are, more likely to interact, more likely to like someone & be attracted to them) Zajonc (1968, 1970) repeated exposure enhances attraction. Very robust effect but : the initial reaction must: be neutral or mildly positive, if the initial reaction is negative repeated exposure results in decreased liking. Mita, dermer & knight (1977) normal vs. mirror-image photos (we like mirror image of ourselves & others like normal because we are used to seeing these) More $ spent on media exposure, more likely to win (other than if previous leader running again) Opening lines kleinke et al. (1986: most preferred: Laundromat: what to get a coffee or beer while we wait: least preffered: