Political Science 2211E Lecture 1: week 1

• School: Western University
• Department: Political Science
• Course: Political Science 2211E
• Professor: Adam Harmes

Document Summary

Derives from assessing the seriousness of injuries and how to best use your resources - minor, major, almost dead. Base voters: those who will pretty much vote for you. Opponent"s base voters: voters who will vote for opponent. Designed to allow campaigns to best use their time and resources. We use first past the post: most votes per riding wins the seat. Proportional representation - seats in parliament allocated based on popular vote. Identify base and swing ridings rather than base and swing voters. In us presidential election, first-past-the-post is on state by state basis. Identify base and swing voters in swing ridings. Identifying characteristics of voters who do/might support you. Parties create profiles of different groups of swing voters. Growing use of techniques from world of consumer marketing. Sales: have a product and sell it to all. Marketing: customize products to groups of consumers. Political marketing: customize policies to groups of voters.