Political Science 2142A/B Lecture Notes - Lecture 1: Max Horkheimer, George Lakoff, Tina Fey

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W1 lecture notes: politics and pop culture in the age of spin. Canadian media theorist marshall mcluhan famously argued that the medium of communication shapes the content of communication. Pop culture is, by definition, about the realm of the popular. The content of culture is made up of what is popular, which is assumed to be connected to what defines and characterizes people and their opinions and perspectives. Pop culture": the domain of mass entertainment consumed, distributed, and created according to shifting and entrenched tastes. Reading: the us election doesn"t just feed pop culture it is pop culture". Pop culture can be said to reflect public opinions. It can be thought of as a barometer of political power, like weather telling us about the atmospheric conditions of society. Pop culture is often where people learn about political positions themselves. Political efficacy": a citizen"s level of trust in government and the belief that one can understand and influence.

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