Philosophy 2730F/G Lecture Notes - Lecture 4: Pretty Smart, Joseph Schumpeter, Manufacturing Consent

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Argued that we need to pay more attention to the way technological innovations change the conditions of human life, we need to understand the significance of those innovations and the ways in which they could be dangerous. Pick one of the 5 filters, and identify whether or not it does what. Most people seem to believe that the mass media is biased to the left of the political spectrum. Amongst scholars, the media is biased right. The goal of mayer"s piece is to show neither work provides sufficient evidence to support either gans" or bagdikian"s articles. Gans: book was a participant-observer study where he was able to go into the news rooms of cbs, nbc, newsweek and time, 8 enduring values (pg 57) The significance of the enduring values is that they are not subject to challenge, the media emphasizes stories that support those ideas and ignore ones that challenge them: problems with gans" enduring values:

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