Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 10: Bb Gun, Entertech, Nerf
16 Dec 2018
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Document Summary
Violence: guns are considered action toys, it places the child in an active position, which is why they are beloved by children, toy industry"s role in gender-specific violent play, ex. Sound of power toy rifle: all about male bonding, movement from the television world to the real world. It becomes a means of gaining power for the child: other ads place children in adult roles to fulfill the aspirational appeal of the product, ex. Good works" programs: educational acceptability halo that is being used in an absurd context (ex. Associating the act of wrestling with reading: constructs positive somatic markers with the wwe, linn: problem = desensitization and imitation, ex. Mcdonald"s: loyalty through brand mascot: they replaced the old mascot with a clown because they wanted a family friendly image, ronald engages in direct address with children. Gushers confiscation ad (2009: the kids take the order of a serious, adult space, and flip it on its head.
