Media, Information and Technoculture 3207F/G Lecture 9: LECTURE 9
7 Feb 2017
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Document Summary
Primer of sex in advertising: sex is used to sell. Coffee lavazza / vacuum ad = odd sematic markers when looking at the ads. Puma ad blowjob + semen is shown. Jean kilbourne: pio(cid:374)eer of i(cid:373)ages i(cid:374) (cid:449)o(cid:373)e(cid:374)"s ad(cid:448)ertisi(cid:374)g. These ads depict what women often lack (idealized versions of body image/face) Objectification of women: depicted quite literally as objects i. e. Woman as birthday cake to be consumed/objectified / durex ad woman reduced to the level of an object of pleasure / Women as colour are objectified as animals. Battery of females: i. e. ads that suggest abuse through pleasure. Sexualization of innocence: aligned with purity + womanhood i. e. (cid:862)i(cid:374)trodu(cid:272)i(cid:374)g lo(cid:448)e"s (cid:271)a(cid:271)(cid:455) soft (cid:271)(cid:272) i(cid:374)(cid:374)o(cid:272)e(cid:374)(cid:272)e is se(cid:454)ier tha(cid:374) (cid:455)ou thi(cid:374)k(cid:863) Childish fashion of wearing hair in pigtails + oral object of the lollipop. According to this process, grown women are infantilized. Lolita effect: sexualization of childhood actually adultifying the child. Kgoy effect: i. e. children are hitting puberty at a younger age.
