Media, Information and Technoculture 3010E Lecture Notes - Lecture 11: Web 2.0, Printing, Microtargeting
21 Jun 2017
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Document Summary
Influence of big data on politics: obama campaign represented a major change in the ways data is used. Middle ages in europe: (cid:862) (cid:272)ri(cid:271)al era(cid:863, low literacy rates, monastic scholarship, manuscript distribution by s(cid:272)ri(cid:271)es (cid:449)riti(cid:374)g i(cid:374) (cid:862)s(cid:272)riptoria(cid:863) The printing revolution in europe: gutenberg and the invention of movable type and the printing press, volume of info that is available, distribution of books become greater, you can distribute them widely, variety, print. Illustration: diagrams, maps: consistency, the capacity to expose widespread individuals and communities to identical copies of the same text, the ensuing capacity to build on the work and thought of others. The advent of the world wide web (1990s: volume, expansion beyond conventional publishing, distribution, web platform. Big data: the (cid:862)three vs(cid:863: volume, databases from the deep web, data vapour from tracking, velocity. Increasingly rapid data collection, data processing: variety, data from multiple sources.
