Media, Information and Technoculture 3000A/B Lecture Notes - Lecture 8: Measuring Instrument, Dice, Propaganda Model
18 Dec 2017
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Research paper structure model of research cycle. Theory, theoretic hypothesis, research hypothesis all deduction, in the mind and nothing to do with materiality. Research hypothesis: what you are going to be doing. Operationalization: going out, observing, and measuring the text do they prove or disprove your theory (induction. Induction moves two ways: conceptual and observations and generalizing observations always entails real world observations. Operational method: going from concepts to the concrete having to define so you recognize what you"re looking for. Tells you what to observe, how to observe (measure) Measurement is assigning numbers: 3 principles (por) Observe thoroughly going through the text that you"re looking at. Prior theoretical conceptualization of what you want to measure this way of measuring makes sense because i have a reason for doing it this way, relating back to the concept that you have. To be applied consistently the same way every measurement you take. Must relate to prior theoretical conceptualization (to go back)
