Media, Information and Technoculture 3000A/B Lecture Notes - Deductive Fallacy, Margaret Mead, Causal Inference
28 Apr 2013
School
Department
Professor
Document Summary
The branch of linguistics that studies the systemic relationships of linguistic units without recourse to external linguistic factors. Concerned with the way in which something (i. e language) has developed and evolved through time. Concerned with something (i. e language) as it exists at one point in time. A set of associated signifiers which are all members of some defining category, but in which each signifier is significantly different. Typical example or pattern of something (wikipedia). A set of signs from which one is selected/perceived. Differ in terms of signifier and message that are constructed. All members have something in common but each is distinct. The meaning we see/choose depends on paradigm of meanings (that we know). Meaning is defined by relations of one sign to others. Radical freedom to interpret. i. e beatles swatch advertisement - entire ad is constructed in part of a paradigm. Trying to create a new meaning by referring to the beatles abbey road cover.
