Media, Information and Technoculture 2500A/B Lecture Notes - Lecture 6: Bodymind, Catchphrase, Martin Heidegger

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Clock key machine in industrial age, and post-industrial age just as relevant. Clock as medium is foundation to contemporary human experience. To ensure flow of labour power and commodities. Standardizes how we move through and experience time; essential to regulate relationship between machine systems. Clock is machine that only product is an abstraction. Seconds, minutes, etc. are invisible that are superimposed to synchronize human activity and action, by integrated into one global system of time keeping. Clocks provide grid on which world operates. Before clocks, time was linked to natural events e. g. sun, moon: time was eternal, could never run out. When clock became dominant, experience of time is transformed. Time no longer rooted in nature, but in economic structures of exchange; to save and maximize one"s time world one of 24/7 function separate from the seasons. Mechanical clock dissociates time from human events, gendering belief in another. Abstract time comes new way of being, body regulated by new order.

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