Media, Information and Technoculture 2500A/B Lecture Notes - Lecture 3: Langdon Winner, Sweet Potato, Rationality

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Langdon winner: to accommodate the rough motion of these harvesters, agricultural researchers bred new varieties of tomatoes [the hard tomato], which, are hardier, sturdier and less tasty than those previously grown. Chris turner the farms are alright : on farms today, everything has to work better than ever. Mit 2500: technique operates in places where machines aren"t present or aren"t yet present. Jacques ellul, the technological society: technique integrates the machine into society. Instead, technology represents the rational and efficient ideal toward which technique is always striving. Mit 2500: hence, as a mode of problem solving, technique will use machinery how and when it needs to in order to fulfill the goal of accomplishing a given task in the most rational and efficient manner. Technique: technique has number of characteristics, 1) is self-directing (or autonomous). It is guided by the twin criterion of rationality and efficiency. Nothing else matters, especially human feelings, when undertaking such a project.

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