Media, Information and Technoculture 2159F/G Lecture Notes - Lecture 4: George Gershwin, Payola, Irving Berlin
28 Feb 2017
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Lecture four (cid:498)shake it off(cid:499) taylor swift. Swift carries around a ghettoblaster, which is a highly loaded symbol of. The highbrow and the lowbrow are brought together: she appeals to a wide demographic. It is an example of pop that people hear whether they want to or not (earworm) Achieved a level of circulation on all media that achieves saturation (from tin. Radio pluggers go to station and place songs in media outlets. The plugger is a starting point for the saturated circulation. Pluggers get gatekeepers to feature the song. Turn table hits: a song that in the 50s-80s was played all over, but no one was buying. Firth reading it: only a hit on the radio turntable, they are popular in terms of the circulation achieved, but people don(cid:495)t actually like the song streaming rights) Change in focus from physical commodity to immaterial data (cd to. You(cid:495)re not buying the music, but renting or selling your attention.
