Media, Information and Technoculture 2159F/G Lecture Notes - Lecture 5: Grand Funk Railroad, Ozzy Osbourne, Progressive Rock
12 Feb 2017
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Document Summary
Radio station called the buzzard cleveland"s radio statio. Rocks contradictions were fundamental: millions buying a mass product, each feeling like a personal rebel. Wmms niche targeting involved in maintaining a viable format was not an abstraction enacting in categorizing albums and dj techniques and the style and placement of advertising. Avant garde: pushes against what is considered to be a norm. The crowd is becoming a commodity of popular music. Rock radio was aimed at a male audience. Rock has positioning itself as a new alive living art form. Underground radio had been created as the antithesis of the top 40 approach that popularized rock and roll and spread into r&b, country and middle of the road (mor) varieties. Freeform: a binary split between top 40 and mor. Republic of rock: a civic quest to create community within mass media.
