Media, Information and Technoculture 2154F/G Lecture Notes - Lecture 8: Heteronormativity, Juicer, Finger Tips

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2154F/G
• Professor: Selma Purac

Document Summary

Issue of uniformity and the corporation consumption. 21st century marks a new model of masculinity = metrosexual: not afraid of consuming, but afraid of the dandy, personal care products male consumption when men are anxious. Fight club men grappling the fear of the dandy. Figure who is feminized domesticated and through that, he is imprisoned (to the consumer lifestyle his focus on the home) Tyler durden represents aggressive masculinity: it sets them up in contrast to one another, 2 ideas, home, ownership. Suburbia settling into a domestic space (propels consumerism: both central to the act of consumption. 45: doorman to a condo: most young people today try to impress the world by buying too much stuff. the phone rang in tyler"s rented house , assertion of the value of the space, vs. It"s a rental paper street is the toxic waste part of town (there is no lock on the door: durden"s philosophy of anti-ownership (vs. narrator"s self-identification through goods)