Media, Information and Technoculture 2151A/B Lecture Notes - Lecture 12: Fear Mongering, Bacon, Negative Approach

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2151A/B
• Professor: Selma Purac

Document Summary

Efforts for non-profit: marketing in the service of some sort of social cause, used specifically to address the millennial consumer, ex. Westjet (cid:498)spirit of giving(cid:499) (cid:523)(cid:884)(cid:882)(cid:883)(cid:886)(cid:524: went to a small village in the dominican republic and brought. Christmas to the village: their requests were very telling of the lifestyle of the community (ex. Oasis patented (cid:494)immuniforce(cid:495) which is not a word, but it combines to: ex. Vitamin water includes (cid:494)non-medicinal(cid:495) ingredients to point out that there: ex. Regularis is just activia(cid:495)s name for their bacteria that is in every: the modern day version of (cid:494)its toasted(cid:495, this implies that none of the other brands have b. l. Pretty woman: the montage functions as a way of representing what the appropriate role for women is shop, ex. Cadillac elr (cid:494)poolside(cid:495) (cid:884)(cid:882)(cid:883)4: celebration of capitalism, represents the goal of certain consumers, when you make enough money to purchase one, you(cid:495)ve arrived because the car acts as a way of conspicuous consumption.