Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 3: Telecommunications Act Of 1996, Simon & Schuster, Time Warner
13 Aug 2016
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Outlines the nature of franchise in the movie industry: comic-book-movies in particular. Series bring in large amounts of revenue for movie studios. Giving the people what they want over and over again until they don"t want it anymore is an idea, and a business model, that is almost as old as the movies themselves . Arrival of star wars in 1977 changed the movie industry significantly. There was no ceiling on how much money the right kind of series with the right kind of potentially escalating fan obsession could take in . Franchises became the preferred business model in the movie industry ensure constant and continuing revenue stream. However, franchises did not define the industry in 1999, only 4 of the 35 top grossers were sequels, and 5 were originals that ended up inspiring sequels/series. Twelve of the year"s 14 highest grossers are, or will spawn, sequels . A movie studio"s lineup is made up of franchises.
