Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 3: Complex Number, Commodification, Frankfurt School

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Cultural objects and services are increasingly made to be bought and sold on capitalist markets. From 1700s on: market professionals e. g. authors and musicians producing books and music for sale. 1900s and 200s: corporate professionals cultural producers become parts of huge corporate conglomerations, with a complex division of labor. Plus, state and public service cultural creation. More specifically, a legal entity, with the rights of an individual to make contracts, owned by shareholder, and enduring beyond the lifetime of its individual owners. A conglomerate is a corporation that consists of a group of business dealing in different products of services. Frankfurt school said art completely subordinated to profit. Media corporations allow project teams a lot of independence in creation. Tv: (cid:858) tar wars e(cid:271)els(cid:859), 3d cgi animated series 2014 on. Books: disney story team to publish 20 books. In relation to the issue of corporate production. Successful and most people know something about star wars.

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