Media, Information and Technoculture 2000F/G Lecture Notes - Lecture 4: V Sign, Dentyne, Semiotics
22 Mar 2016
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Document Summary
Johnston, newspapers, advertising, and the rise of the agency, 1850-1900 . James poole owner of the carleton place herald (weekly: carried reports of both local events and events from around the world, also featured adverisements on every page. 1860s: 150 weekly papers in ontario, 79 weeklies throughout the rest of briish north america, only 23 dailies, few papers had more than 1000 readers. Canada soon became a popular desinaion for immigrants led to an increase in manufacturing of consumer goods. Publishers and adverising agents encouraged the growth of adverising: boosted readership and revenues, encouraged greater investment in new technologies. Capital invested in manufacturing increased substanially ( million to million) Canadians migrated from rural towns to urban centers. Number of jobs increased in proporion to the pace of investment. The country seemed lush with disposable income (151) Reputable adverising irms began to outnumber patent medicines as foreign adverisers (151)
