Media, Information and Technoculture 1020E Lecture Notes - Lecture 7: Commodity, Cultural Studies, Theodor W. Adorno
27 Oct 2017
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Document Summary
Technoculture: what is the medium doing to us. Political economy of media deals with the relation between power (politics), wealth (economics) and media. How media get revenues and make profits. The situations of workers (stars to interns) in media. How all these factors affect the content of media. Ie, reduce powers of corporate media vis a vsis social movements or even replacing capitalism by another system. Group of german intellectuals including theodore adorno, max. Living in frankfort during rise of nazism. Flee to us. work for us war effort. But they were also critical of the us culture. They lived in hollywood, right during the rise of the film and television industry. See the similarities between us commercial entertainment and nazi. Both propaganda and us commercial was used as mass persuasion and mass deception. Culture is becoming a commodity- good that is made primarily to make money. Movie industry big studios re similar to care assembly lines.
