Management and Organizational Studies 4410A/B Lecture Notes - Lecture 6: Southwest Airlines, Fiscal Conservatism, Smart Criteria

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: John White

Document Summary

Southwest airlines case analysis: you can do recommendations under each section or do them all at the end whatever you prefer. Become the world"s most loved, most flown, and most profitable airline. = **what do we do for a living strip it down nice and simple! Highest quality customer service with warm, friendliness, individual pride and company. Low cost discount airline (domestic and international) spirit (what they have in exhibit 4) Financial: strong balance sheet, lots of cash, stout fuel hedging, kind of like pre paying for fuel, removes uncertainty, keep fairs and operation fairs lower than everyone else. Increase reward points: low debt, fiscal conservatism, lowest cost and fares. Non-financial: customer satisfaction, convenient flight schedules, best place to work, efficiency- 10 minute turn around, eliminate waste. Integrate air trans: convenient flight schedule, safe, efficient, reliable, best overall travel experience, add more flights.