Management and Organizational Studies 3321F/G Lecture 3: 3321 class 3
16 Dec 2020
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Out of london (google title to read: relevant that article is talking about how jobs of tob decade are in behavioural science and data analysis. We respond more positivley when haptic cues are consistent with our dominant hand. Presence of young social cues act as an identity threat for older consumers. Age is not a fixed number but is something that we can play with as marketers. Today"s goals: what motivates consumers, conflicts, maslow"s hierarchy. Situation: types of affective responses, how affect influences consumption, tapping into emotions. Lots of cb is driven by needs for social connection: goal gets attained, tension reduced, motivation recedes, tension creates drive, can be engaging in this process concurrently w multiple needs at one time, needs vs wants. Wants are the learned manifestations - taught you in terms of how you are going to fulfil that need.
