Management and Organizational Studies 3321F/G Lecture 1: 3321 class 1

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Erika Simpson

Document Summary

Introductions: about your professor, why study consumer behaviour, course overview, course outline, text, evaluation methods. Introduction to consumer behaviour: what is consumer behaviour, marketing strategy and consumers. What is consumer behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. It"s much more than a purchase, it"s a process: Issues that influence the consumer: before, during, after, why study it, understanding consumer behavior is critical to successful marketing. In other words, understanding people applies to many contexts: why does it benefit us, we can only design effective strategies, if we understand the consumer. How consumers impact companies: understanding the consumer is the only way to develop products and services to satisfy their needs, the best of best will do this better than their competitors.