Management and Organizational Studies 2320A/B Lecture Notes - Integrated Marketing Communications, Zappos, Tic Tac
22 Apr 2012
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Document Summary
A cold cut crisis: listeriosis, maple leaf foods, and the politics of apology. 2008 food contamination of listeria from maple leaf foods killed 20 people. Maple leaf was sure to be clearly visible and take full responsibility. Ceo mccain, sent an apology out that was aired on youtube/news/blogs. Controlled by government and media, concerns are raised and put down quickly. Crisis communication: attempt to control information and allay negative public relations. Performance gap when mgmt fails to live up to shareholder expectations. Legitimacy gap when the interest of advocacy groups diverge from corporations goals. Taking ownership even though unaware of at what point in the chain food was effected. Cognitive expectations are based upon scienti c reasoning. Normative expectations tend to glass over where possible to ignore disappointment. Trust individuals and have con dence in institutions. Tobacco sponsorship of formula one and cart auto racing: tobacco brand. Exposure and enhanced symbolic imagery through co-sponsors" third party.
