Management and Organizational Studies 2320A/B Lecture Notes - Lecture 2: Planned Obsolescence

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Michael Aloisio

Document Summary

Environmental analysis: pond"s beauty products, reveal the natural fairness hiding behind dark skin cells(cid:499) High prices: marketers respond to critics about this saying intermediaries increase value, advertising offers information, and that the costs of doing business aren"t always clear to the consumer . Deceptive practices/exaggeration: deceptive pricing, promotions, packaging, how do we address this, legislation to protect against deceptive practices: competition act, guidelines to prevent unfair and deceptive business activities: Standards canada wrong and not good marketing; you. High pressure selling: recall peter drucker"s view of marketing (cid:498)high pressure selling is can"t build long term profitable destructive, working backwards(cid:499) relationships on this. Apple updates slowing down your phone, cars these days being harder to fix yourself: response is always the same thing: to, styles change, etc, this is also relevant in fashion: we buy. People want new stuff new clothes bc we want to, don"t need.