Management and Organizational Studies 2320A/B Lecture Notes - Lecture 5: Febreze, Panel Data, Financial Risk

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Emily Chen- Bendle

Document Summary

Consists of a set of techniques and principles for systematically collecting, recording, analyzing and interpreting data that can aid decision makers involved in marketing goods, services or ideas. Systematically - based on a carefully structured mechanism for collecting data that allows you to make better decisions. Can aid decision makers - need to gather information that is specially useful to a decision maker - this can be dif cult. Step 1: de ne the research problem & objectives. Understanding what information we need to gather to answer speci c research questions. Dif cult to distinguish between these objectives and the overall marketing plan objectives. Often is qualitative (gives exploratory information) - quantitative usually just con rms ndings. Determine > type of research necessary to collect the data. Project objectives drive the type of data needed. Pieces of information that have been collected prior to the start of the focal project. Data collected to address speci c research needs.