Management and Organizational Studies 2320A/B Lecture Notes - Lecture 9: Supply Chain, Demand Forecasting, Direct Market

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Alex Mc Dougall

Document Summary

Distribution channels, supply chain, and logistics are related. Distribution channel the set of instructions that transfer the ownership of and move goods from the point of production to the point of consumption. Wholesalers firms that buy products from manufacturers and resell them to retailers. Logistics management the integration of two or more activities to plan, implement, and control the efficient flow of raw materials, in process inventors, and finished goods from the point of origin to the point of consumption. Includes customer service, demand forecasting, distribution communications, inventory control, materials handling, order processing, parts and service support, plant and warehouse site selection, procurement, packaging, return goods handling, salvage and scrap disposal, traffic and transportation, and warehousing and storage. Direct distribution : allows manufacturers to deal directly with consumers. Indirect distribution : one or more intermediaries work with manufacturers to provide goods and services to consumers.