Management and Organizational Studies 2320A/B Lecture Notes - Lecture 9: Omnichannel, Warehouse Club, Multichannel Marketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Alex Mc Dougall

Document Summary

Retailing set of business activities that add value to products and services sold to consumers for their personal or family use. Wholesales are those firms engaged in buying, taking title to, and often storing, and physically handling goods in large quantities and then reselling the goods to retailers or industrial or business users. Retaili(cid:374)g is (cid:272)a(cid:374)ada"s third largest i(cid:374)dustry (cid:271)y size. Multichannel strategy selling more than one channel. Manufacturers must look at the basic channel structure, where their target customers expect to find the products, and channel member characteristics. 50% of the total sales in warehouse clubs such as costco. Conventional supermarket offers groceries, meat and produce with limited sales of non-food items. Big box food retailers comes in three types: supercenter, hypermarket, and warehouse club. General merchandise retailers may be discount stores, specialty stores, category specialists, department stores, drug stores, off price retailers, or extreme-value retailers; may sell through multiple channels, such as the internet and catalogues.