Management and Organizational Studies 2181A/B Lecture Notes - Lecture 1: Marketing, Rolex, Private Label

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2181A/B
• Professor: Ellen Choi

Document Summary

A good, a service, or an idea, consisting of a bundle of tangible and intangible attributes. Intangible: attributes includes those aspects of a product that cannot be. E. g. , how being a member of the virgin mobile club make you feel (how a product makes you feel) Products can include a variety of things in wither the online or offline environment. Offline environment: such as breakfast, cereals, cars or the emergency services provided by a hospital. Online environment: such as search engine (google), micro-blogging sites (twitter), online gaming websites, and software websites (mcafee). Products are divided into three main categories: non-durable goods. Items that do not last and that consumed only once, or for a limited number of times. (use once or few times) A product that lasts for an extended period of time and encompasses items. (use over and over again) E. g. , applications, automobiles, and stereo equipment: services (self-experience)