Management and Organizational Studies 1021A/B Lecture Notes - Lecture 7: Classical Conditioning, Iphone, Functional Magnetic Resonance Imaging

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Michael Aloisio

Document Summary

The how"s and whys of what we buy: Psychological inluences on consumer behavior: also known as internal inluences, this helps to explain how and why customers think and behave the way they do; decisions they make and why they make them. Help design an efecive markeing program: to gain an understanding of we must at: Moivaion occurs because you need or want something so much you are moivated to take acion: moivaion research. Doesn"t happen in the lab; happens in focus groups (quesions and discussion; Observaion of people and the acions they take: interpreive consumer research. Trying to understand the moive; the meaning of the purchase decision by the customer. What is this purchase all about? : freud: all purchases are from a consumers conscious. Maslow"s hierarchy of needs (pyramid: needs saisfacion. Basic needs at the botom and more ambiious needs at the top: (top) self-actualizaion needs: