Management and Organizational Studies 1021A/B Lecture Notes - Lecture 5: Umbrella Brand, Brand Equity, Private Label

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: ALL

Document Summary

Intangibility services are intangible, cannot be held, touched or seen before a purchase. Inconsistency developing, pricing, promoting and delivering services is challenging because the quality of a service is dependent on the people who provide it, and can therefore differ in consistency. Quality can vary from each perso(cid:374)"s (cid:272)apa(cid:271)ilities, e(cid:454)perie(cid:374)(cid:272)e, motivation and even personality. Inseparability the consumer cannot and does not separate the deliverer of the service from the service itself. Inventory the inventory of services is much more complicated than that of goods due to its nature. Services cannot be easily stored and accessed when in demand. Sales forecasts may be inaccurate, warehousing of related items can be expensive and some items may be perishable, when products cannot be stored for long periods of time for use at a later date. Idle production capacity is formally defined as a situation when the supply of a service exceeds its demand.