Management and Organizational Studies 1021A/B Lecture Notes - Lecture 8: Mount Everest, Match.Com, Luxury Vehicle

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Do(cid:374)"t (cid:374)eed to k(cid:374)o(cid:449): figure 3-6 p. 79, wom marketing association p. 80, ethics related to wom marketing association (orange chart) p. 83, corruption and oecd. Psychological influences: psychology helps marketers understand why and how customers behave as they do, *read personality in the textbook. This need is met by products or services that let us interact with others. Ex) match. com: esteem needs needs for status, prestige and respect. In asian cultures, for example, social needs may be more important than esteem needs. When we are told a brand name, prefer coke, and the thinking and judgement centers light up. Socio-cultural influences - i(cid:374)flue(cid:374)(cid:272)es that ste(cid:373) f(cid:396)o(cid:373) o(cid:374)e"s (cid:396)elatio(cid:374)ship (cid:449)ith othe(cid:396)s. Personal influences: opinion leaders individuals who have social influence over others, word-of-mouth: influence of people within personal conversations, family or friends, trustworthy sources, viral marketing normally occurs with things that are funny online.