Management and Organizational Studies 1021A/B Lecture Notes - Lecture 6: Nielsen Holdings Plc, Jack Layton, Tabular Islamic Calendar

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Hayden Woodley

Document Summary

Lecture 6 intro to marketing & the marketing environment. Review session for exam 2: potentially friday march 11th. Unlike hr, organizational examples in this half will be relevant and testable material! Marketing process of planning and managing good, services or ideas to meet consumer needs and organizational objectives. Consumer behaviour- the actions a person takes when purchasing and using products and services: psychology of why we buy what we do. Make de(cid:272)isio(cid:374)s (cid:271)ased o(cid:374) (cid:272)ultu(cid:396)e, fa(cid:373)il(cid:455), f(cid:396)ie(cid:374)ds. Ofte(cid:374) do(cid:374)"t thi(cid:374)k it th(cid:396)ough (cid:271)e(cid:272)ause it happens automatically. Consumer purchase decision process: problem recognition information search evaluation of alternatives purchase decision post purchase behaviour. The success of marketing depends on meeting customer needs and providing customer value. Ma(cid:396)kete(cid:396)"s ulti(cid:373)ate o(cid:271)je(cid:272)ti(cid:448)e is to t d(cid:396)i(cid:448)e p(cid:396)ofits o(cid:396) ge(cid:374)e(cid:396)ate (cid:396)e(cid:448)enue advertising is only a small piece of this objective. Needs - states of felt deprivation, including physical, social, and individual: ex) need food but want a tim hortons bagel.