Management and Organizational Studies 1021A/B Lecture Notes - Lecture 6: Environmentally Friendly, Air Miles, Corporate Social Responsibility

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Dave Ross

Document Summary

Marketing the process of planning and managing goods and services, or ideas to meet consumer needs and organizational objectives. Consumer behaviour the actions a person takes when purchasing and using products and services. The success of marketing depends on meeting customer needs and providing customer value. Marketer"s ultimate objective is to drive profits or generate revenue advertising is only a small piece of this objective. I. e. you need food, but want a tim"s bagel. Needs states of felt deprivation, including physical (e. g. food and safety), social (e. g. Needs states of felt deprivation, including physical (e. g. food and safety), social (e. g. belonging), and individual (e. g. Needs states of felt deprivation, including physical (e. g. food and safety), social (e. g. belonging), and individual (e. g. self expression) needs. Customer value benefits received by targeted buyers, including quality, price, convenience, delivery, before/after sale service. Target markets the specific group of existing and potential consumers to which marketers direct their marketing efforts.