Kinesiology 3399F/G Lecture 7: Lecture 7
7 Feb 2019
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The corporate, business and functional strategies of the firm are mutually consistent with strategy at each organizational level appropriate to the firm"s competitive arena and overall strategic aims" (nilsson & rapp, 2005, pg. This includes marketing strategies, branding, sponsorship, and endorsement. Basically make sure everything goes together (make sense) as a package. Can get very complicated for large sports brands. Nike n7 campaign - marketing campaign geared towards indigenous athletes. Yet they make the jerseys that have 2 racists things in it - basically if we"re going to lose money on a major scale we"re not interested. The little swoosh on the jersey or the in your face ad campaign. "wages often do not even cover basic needs, and is much less than would enable them and their families to have decent lives" (clean clothes. Pay between 80-100 euros a month, workers need 365 euros. (clean. So much of nike"s money is going towards convincing you they"re good.
