Kinesiology 3399F/G Lecture 5: Lecture 5
26 Jan 2019
School
Department
Course
Professor
Document Summary
Predicts what"s going to happen with our current sports culture. We know professional teams based on logos or colors. In ancient times the colors were aligned to stables. Horse race through sections of the city represented by colors and an animal. The mass expansion of academic fields and sub-fields. Sport history review and journal of sport history dominated by social/cultural history. Journal of micromarketing dominated by contemporary, non-sporting topics. Smythe brought the st patrick"s in 1927, changing the name to maple. Intentionally selected a symbol with a national aura. Knew it "meant something across canada" because it was used by the. This is the start of when branding and marketing really began. From shrovetide football to the nfl (complete pandemonium) Shrovetide game had virtually no rules, no set playing field, no limit on players, definition of player vs spectator fluid.
