Kinesiology 3399F/G Lecture Notes - Lecture 2: Swot Analysis, Apa Style, Escalator
Document Summary
Develop your idea using the marketing management process (mmp) Use headings for all five components of mmp. Provide a brief introduction (1-2 paragraphs) to your event. Mpp builds a marketing plan but must also integrate with an organization"s overall strategic vision. Sport organizations must determine or establish core values and ideology before moving forward with strategic marketing efforts. Sport organizations must systematically gather and collect data about their consumers, often through dbm and crm systems. Sport organizations must scan their internal (strengths and. Weaknesses) and external (opportunities and threats) environments before moving forward with strategic marketing efforts. Swot analysis will assist sport organizations in analyzing market trends and fads. Weakness: tampering with values, lower talent pool, "going legit?, poor management/coaching. Opportunities: there"s a section of the year that has no football after nfl/cfl are done. Lots of places have tried to get other leagues going but. Lots of places have tried to get other leagues going but they"ve flopped.