Kinesiology 3399F/G Lecture Notes - Lecture 7: U Sports, Abercrombie & Fitch, University Of Western Ontario

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Document Summary

Trademark a brand that has legal protection this cost money. Logo something that has been created and has a unique identity which is protected by trademark small circled r beside the logo - registered trademark. Government accused of interfering between vancouver games logo and conservative party logo. The team may be gone, but the logo lives on. The athletic club lost a trademark challenge in july 2014 launched by ottawa athletic club, a non-a liated business that opened in 1976. The athletic club, founded in london in 1997, had a trademark on the athletic club logo, but no the name their focus has been on women & families who didn"t feel comfortable in tness. Canadian interuniversity sport (cis) logo policy name change from canadian interuniversity athletic union (ciau) & logo change colours did not change may not have been a good change needed to change to something pronounceable.

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