Kinesiology 2276F/G Lecture Notes - Mass Media, Health Promotion, Exercise Prescription

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2276F/G
• Professor: Craig Hall

Document Summary

Interventions do not directly change behaviour: modify 1+ physical activity determinants which can increase physical activity, change in benefits/barriers expected to have positive effects on exercise, example: teach people to recognize more benefits of exercise and fewer. Mass media campaign: types of media, tv & radio, pamphlet & posters, powerpoint presentations, dvds, the internet, simple slogans (nike"s just do it, extensive information/ education (health canada"s get active your way ) Effectiveness of & drawbacks to community- wide campaigns: effectiveness. Improvements in % of people who are active (and time spent: energy expenditure, drawbacks, require careful planning, well trained staff, & resources - takes a lot of work to do. 3: may not reach enough people - or delivered in sufficient doses", needs buy in" from influential community members (provide support) Inform people about health benefits (stairs lower cvd and weight loss)